Organic Sweet Potato Energy Bar from Japan

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WHO IS BENI BITES?

Japanese Sweet Potatoes as Superheroes

Loved by children and adults alike dried sweet potatoes have been a staple for generations their natural sweetness, rich nutrients, and satisfying texture make them a beloved snack but what if there was an easier way to enjoy them on the go.

That question led to the creation of Benibites
a new take on dried sweet potatoes in a convenient and delicious bar.

Our Beniharuka sweet potatoes are grown in the rich volcanic soil of Kagoshima then slowly baked using the natural heat of Sakurajima lava that intensifies their natural sweetness through a unique drying process, we lock in their nutrients and flavor creating a snack that's as wholesome as it is satisfying.

With Benibites you can enjoy the goodness of dried sweet potatoes anytime, anywhere!
whether you’re looking for a nutritious pick me up or a taste of tradition in a modern form we hope you love every bite.

*Trademark registered. Patent pending.

Dried sweet potatoes provides them with high-quality dietary fiber, which is expected to improve intestinal activity and relieve constipation.

No refined sugar is used, bringing out the natural sweetness of the sweet potato to the fullest.

Designed to keep you full and energized while also helping to regulate blood sugar levels

100% plant-based ingredients that nourish your body and support a healthier planet

A snack that’s kind to your body-gluten-free and made to highlight the natural texture of potatoes

*GI stands for Glycemic Index. It is a value that indicates the degree of absorption of carbohydrates contained in food. It is said that the lower the GI value, the gentler the absorption of carbohydrates. Foods with a GI value of 55 or less are called "low GI foods," and BENI BITES is a "low GI" product.
**BENI BITES contains more than 3g of dietary fiber per 100g, making it a product that "contains high-quality dietary fiber."

WHAT'S YOUR FLAVOR?

Official online shop exclusive

ASSORT SET

Dried Sweet Potato Bar 4 types x 2 of each + 1 free

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Official online shop only / Limited to one per person

TRIAL SET

Dried Sweet Potato Bar 4 types trial set

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Official online shop exclusive

Original

Dried Sweet Potato Bar Original 8 bars + 1 free bar

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Official online shop exclusive

Dates

Dried Sweet Potato Bar Dates 8 bars + 1 free bar

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Official online shop exclusive

Apple Cinnamon

Dried Sweet Potato Bar Apple Cinnamon 8 bars + 1 free bar

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Official online shop exclusive

Protein

Dried Sweet Potato Bar Protein 8 bars + 1 free bar

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SCENE

FROM FARM TO BAR

FOUNDER

I was born in Kagoshima Prefecture, a region famous for its sweet potatoes.

Sweet potatoes have been a part of my life since childhood, providing nourishment and comfort through every stage of my journey as a student, they fueled my busy days and as a working adult, I always carried dried sweet potatoes as a reliable source of nutrition.

Now as a mother I share this wholesome snack with my children every day.

Inspired by this lifelong connection, we created BENI BITES—a delicious and nourishing way to enjoy the goodness of Japanese sweet potatoes anytime, anywhere through BENI BITES, we hope to bring health and happiness to people all over the world.

BENI BITES founder

神宮司希望

Nozomi Jinguji

Nominated for JAPAN Vegan Awards 2020, 2021, 2022, and 2023.
She is a member of the 8th batch of "APT WOMEN", Tokyo's female venture growth promotion initiative.
A "NEXs Tokyo" company that operates the Tokyo Metropolitan Government's comprehensive startup support center.
Supporter company of the Tokyo Metropolitan Entrepreneurship Development Program.
A member of the first batch of the Ministry of Economy, Trade and Industry x JETRO "J-Star x Food Frontiers USA".