CRAFTED WITH CARE IN JAPAN- Made in Kagoshima, one of Japan’s leading sweet potato regions, each bar honors tradition while offering a clean and modern taste. Each sweet potato is slowly roasted over charcoal lava rocks from Sakurajima Volcano, drawing out its natural caramel sweetness that is irresistible.

NOTHING TO HIDE, JUST REAL GOODNESS- Made from simple ingredients with sweet potato as the base. That's it. Vegan, gluten-free, refined sugar-free and made without shortcuts or additives. Its real food that tastes like home no matter where your day takes you.

FUEL FOR YOUR DAY- Perfect for busy mornings, post workout snacks or a mid-day pick-me-up.

JUST ONE INGREDIENT- Our signature flavor that is made entirely from Japanese sweet potatoes. Pure, naturally sweet and crafted to highlight the simple joy of sweet potatoes. Simple, authentic and delicious.